Nici Jost’s artistic practice is driven by an enduring fascination with the colour pink. This choice is not merely an aesthetic preference, but a deliberate engagement with a hue that transcends conventional boundaries of art and cultural narratives. Pink is not just a shade, it is a statement. It polarises and probes, challenging the passive consumption of art and urging contemplation of our social constructs. Her ‚Pink Colour System‘ is a research-based project that spans several years and is central to her artistic practice. This system represents an in-depth exploration and analysis of the colour pink, focusing on its distinctive characteristics, varied connotations, and history. The Pink Colour System is not just an artistic tool but serves as a comprehensive framework for understanding the emotional range and socio-political resonance of the colour pink. Using the colour pink as a lens, she analyzes cultural complexities and the place of the individual in our fast-paced, technologically driven world. This approach brings clarity to chaos and invites viewers to reflect on their position in both art and life. The aim is to encourage deep engagement, not only with the art but also with one‘s own perceptions and positions. By challenging traditional perceptions of pink, she aims to provoke thought, evoke emotion, and foster introspection, using the power of colour to bridge the gap between the seen and the unseen, the ordinary and the extraordinary.
Through the use of multimedia elements, from photography and video installations to immersive environments, her art practice aims to evoke a multi-sensory experience. The interplay of visual and auditory stimuli immerses the audience in a personal and universal narrative. She explores proprioception, challenging the audience‘s spatial awareness and perception. The use of the colour pink is a transformative element that reshapes the viewer‘s interaction with their environment.